Zoala's founding story began
with a heartbreaking reality: the
decline of a young girl’s mental
Despite the girl’s parents’ love
for her, they were at a loss
when addressing her worsening
Monthly therapy sessions provided little continuity in her treatment, leaving her feeling
isolated and misunderstood.
Trapped by the stigma surrounding mental health, she reached a point of desperation and attempted to take her own life.
Thankfully, she survived.
Witnessing his goddaughter's struggle
and the limitations of the existing mental
health support system, Jeff Lee, the CEO
of Zoala, was compelled to take action.
Jeff, driven by the belief that early
intervention and ongoing support were
crucial in preventing mental health
deterioration, conceptualised Zoala.
The idea took shape during an Executive MBA
entrepreneurship project at the National
University of Singapore (NUS) Business School.
Jeff and his project team recognised that
cutting-edge technology could be a powerful tool
for fostering connection, continuity, and timely
With this vision, the team developed an
innovative mental health application. They
combined their technology, psychology, and
business expertise to revolutionise how mental
health support was delivered.
Their goal was to leverage technology to detect early signs of mental health
decline, offer personalised
interventions, and create a
supportive community for needy
The Zoala solution became a beacon of hope,
providing a safe and inclusive space where
people could seek help without fear of judgment.
Through regular check-ins, virtual therapy
sessions, and access to a supportive community,
Zoala ensured that individuals received the
ongoing care they required.
Always be there
for our children’s
so they can be the
better version of